CHRYSLER - JEEP

Design additional storage compartments for the JK platform to increase functionality and utility, taking care about the Dreamer, Poser and Doer user profiles.

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Design challenge:

 

1. Develop feasible accessories under the Grab, Reach and Stretch scenarios.

 

2. Integrate the accessories to the reinforce JK brand character.

 

3. Create useful and innovative storage spaces to enhance the storage features of JK platform.

 

4. Crate storage accessories which reinforce the brand character of JK platform with out competing with the whole vehicle itself.

 

5. Reach feasible and smart solutions that they may be included for next JK releases.

 

6. Create a harmonic balance among the rest of the vehicle.

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The project was developed in 32 weeks, approximately 120 hours, from March to June 2014 and released to be presented in January 2018. The work was created by a fantastic multidisciplinary group of students and recent graduates belonging to different universities in Mexico. The project was very successful and was widely recognized by the personnel of the Chrysler Corporation's innovation.  
 
PROJECT MANAGEMENT and design direction: Jorge M. Rodríguez C.;  CHRYSLER MENTOR TEAM: Michael Hilliard and Robert Moser; LIAISON ACTIVITIES: Jesus Herrera Ricaño; PROJECT ASISTANTS AND ART ADVISORS: Arturo Millán Martínez and Alejandro Castañeda Sánchez; CAD ADVISOR: Oscar E. Chavira López; COMUNICATIONS AND HOSTING:  Alberto Rigoletti Ewald; TECHNICAL SUPPORT: Ricardo León Rosario; DEVELOPMENT TEAM:  FRONT BUMPER TOOL BOX: Juan Arturo Méndez Camacho, Alejandro Miranda Rosaslanda and Jesús Herrera Ricaño; INTEGRATED ROOF RACK: Arturo Millán Martínez, Kin Everardo Moreno Franco, Carlos David García Hernández, Alonso Romero Cruz; HEADLINER SAFETY BOX: José Raúl Salas Sarabia, Rodrigo Acevedo Aguirre and Manuel García González; SPARE TIRE REMOVABLE STORAGE: Ricardo Rodríguez García; José Claudio Martínez Fernández and Luis Gil Rojas; INITIAL CONCEPTION: Oscar Montes de Oca Córdova and José Diego Contreras Luna.